RetentionCast: Building Real-Time Churn Prediction with Change Data Capture
Source: Eoin Hurrell ·
TL;DR This is a quick write-up of RetentionCast, a system I built to predict customer churn in real-time using Change Data Capture. The system processes live transaction data through Kafka and Debezium to calculate churn probability and Customer Lifetime Value. Check out the GitHub repo The Churn Problem If you’ve worked in e-commerce or SaaS, you know customer churn is the silent killer of growth. Traditional approaches to churn prediction often involve batch processing - running models overnight on yesterday’s data. But by the time you’ve identified that a customer is at ri
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RetentionCast: Building Real-Time Churn Prediction with Change Data Capture is a article discovery curated from Eoin Hurrell. TL;DR This is a quick write-up of RetentionCast, a system I built to predict customer churn in real-time using Change Data Capture. The system processes live transaction data throu
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