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Making Ads Count: Using MMoE and Auxiliary Tasks to Better Connect Buyers & Sellers

Source: Etsy Engineering | Code as Craft ·

When buyers search on Etsy, they need to quickly and easily find the perfect item. At the same time, sellers need to be confident their unique products are being seen by the right customers. Our Ads Search ranking model, which is built on a multitask learning foundation, is the critical link in this connection. Recently, we identified an opportunity to drive more meaningful buyer engagement by enhancing our model’s ability to predict purchase intent. We achieved this via a dual-pronged improvement: introducing Multigate Mixture of Experts (MMoE) to our model architecture and leveraging add-to-

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Making Ads Count: Using MMoE and Auxiliary Tasks to Better Connect Buyers & Sellers is a article discovery curated from Etsy Engineering | Code as Craft. When buyers search on Etsy, they need to quickly and easily find the perfect item. At the same time, sellers need to be confident their unique products are being seen by the right

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