Inside KFC’s big plan to win the chicken wars

On a busy street in Dubai, there’s a building that’s impossible to miss. Its bright red facade glows with electric white lights. Three giant archways offer passersby a glimpse of a two-story screen playing constant editorial-style videos. Inside, a stark, almost brutalist construction is offset by two-tone red furniture and a neon wall mural. It’s not a club or a luxury store—it’s a KFC. We’re in the middle of a modern chicken war , and KFC wants to reclaim its icon status. Chicken—more specifically, the chicken tender—is undeniably having a moment, even as the rest of the fast-casual food spa

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