#marketing

How 'Godzilla Minus Zero' Just Redefined Mid-Budget Visual Effects and Box-Office Strategy

When Godzilla Minus One won an Academy Award for Best Visual Effects on a sub-$15 million budget, everyone had to reckon with it. It was like they released an actual kaiju on Hollywood's VFX community to stomp all over them. Since then, we've seen a rise in AI, and other adaptations meant ot cut costs of visuals and to help make American monster movies as scary and visceral as the ones we see from Japan. Well, now Godzilla Minus Zero , the sequel, is in theaters. And it has just as much of a visual flair on a budget, too. Director Takashi Yamazaki's follow-up is an unprecedented box-office jug

Nofilmschool · EN

Marketers Are BURNED OUT - And No One Gives AF

Marketing burnout is real. People are tired, and no one is talking about it.

Hacker Noon · EN

The Zero-Budget AI Launch Playbook: 80% of Your Launch Happens Before Launch Day

No ad budget? Here is how I'd launch an AI product using Reddit, Hacker News and Product Hunt, and why 80% of the work happens before launch day.

Hacker Noon · EN

The $50 Million Gamble That Made Red Bull Marketing History

How Red Bull Stratos turned a 39-kilometre free fall into a global livestream, massive earned media, and a case study in experiential marketing.

Hacker Noon · EN

The etiquette and politics of whisky write-ups and reviews

Reader discretion advised: Rant incoming, partially triggered by a whisky producer who didn’t take kindly to some feedback I gave them about their whisky. It seems the etiquette and politics of whisky write-ups and reviews might be evolving. But first I’ll set the scene…. I’ve been writing about whisky for over 20 years now; I … Continue reading "The etiquette and politics of whisky write-ups and reviews" The post The etiquette and politics of whisky write-ups and reviews appeared first on Whisky and Wisdom .

Whisky and Wisdom · EN

The launch is not the end: How Beholder: Conductor equalled its launch sales 15 months after release

Once a game is out, its post-release story can seem almost settled. After the launch window, a DLC or major patch might give players a reason to return – but if the team has no plans to keep working on the game, what is left to do except watch the sales taper off? Read more

GamesIndustry.biz · EN